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Waabeh makes it to the finals of VentureOut Internalization Challenge

Discovering African audio content buying has been a problem for a while now. International solutions do not address the local market and even those that have the content don’t have payment solutions that make it easy for local purchases. There is almost no discovery, distribution, monetization, collation and marketing of African content to the scale achieved with external media


Waabeh, Africa’s audio market place (music & online-radio) solves the problem of discovery and distribution of audio content from the continent. Currently Waabeh is available on the Web, and as native apps for Android and Windows 8, all with delightful and easy to use design that takes the headache out of discovering new as well as vintage African sounds and puts the focus back on what is important; hearing what you love.

Since inception to date, Waabeh has over 8,000 downloads, with 1,500 plus registered users, over 227,000 users plays/strems music on their website and over 1000 downloads on google play and Samsung App store.  75% of the content is premium.


The team, from left; Jeff maina Lead Designer, Tim Rimbui COE and King’ori Maina CTO

Recently Waabeh applied for an international challenge called VentureOut Internalization Challenge which is an initiative of infoDev  and CRDF Global to propel expansion-ready mobile entrepreneurs into enticing international markets. The program helps entrepreneurs through hands-on training, virtual learning opportunities, mentorship, international exposure, and seed funding.

Waabeh is the only startup from East Africa that made it to the finals of the challenge. They will be competing against 12 other startups from all over the world for $10,000 in seed funding in the Dragon’s Den in Chisinau, Moldova during an international mobile meeting on 30th – 1st November. For more information on ventureOut Challenge, visit their website

For more information on Waabeh, visit their website, you can also check out their android app here and Android app demo here.

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